INTERNATIONAL CONFERENCE
BOLOGNA PROCESS – AWARENESS, INTEREST,
DESIRE, ACTION (BP-AIDA)

THE CONFERENCE IS SUPPORTED BY JEAN MONNET PROGRAMME GRANT

(Lifelong Learning Programme, the Education, Audiovisual and Culture
Executive Agency, the Commission of the European Union)









Gerard Cullen

Gerard Cullen, Associate Professor (Alma Mater University of Nottingham), is Head of the Advanced Business English Programme for BA and MA students at the Centre of Applied Languages and Culture (LSK) in conjunction with the Faculty of Business Administration and Management at the Technische Universitat Dresden (one of the largest technical universities in Germany and a full university with 14 faculties in total including medicine, pedagogy with 42000 students, including 3200 international, 4700 staff). As a university project manager he has been involved in multiple EU Tempus SCM and JEP project including applications, training and administration.

In relation to training, he has worked at both university and in-service levels focusing on communication training and specialised writing for business, IT and legal purposes. This has resulted in several publications in this field and in the Communicative Approach/Tuning area. He established the Bologna Process Implementation Unit at the LSK which was the first institute/faculty to implement the Bologna Process at TU Dresden. Subsequently the BP Implementation Unit trained and advised other faculties on adopting the system. This also involved consultations with student groups and with firms such as Siemens, Deutsche Bank, AMD and BMW in the Saxon region.